PW Associates, CPAs

Posts filed under: Controllership

What Should Your CFO or Controller Know About Taxes?

Taxes are an important part of managing a business, but tax responsibilities do not belong to one person or department. A business may have a bookkeeper, accountant, controller, CFO, and outside tax professional—all with different responsibilities. While a CFO or...

How Do You Know If Your CFO or Controller Is Doing a Good Job?

For many business owners, evaluating a CFO or controller can be difficult. You may know that both roles are responsible for important aspects of your company’s financial management, but their responsibilities are not identical. A controller generally focuses on the...

How to Build a 13-Week Cash Flow Forecast: Full Guide

Many business owners know how much cash they have today, but far fewer know how much they’ll have 30, 60, or 90 days from now. That’s where a 13-week cash flow forecast becomes invaluable. Unlike an annual budget or historical...

The Dangers of Financial Statement Errors

The Dangers of Wrong Financial Statements: How Financial Statement Errors Can Hurt Your Business Most business owners assume their financial statements are accurate. After all, if the numbers come from accounting software, they must be correct—right? Unfortunately, that’s not always...

Bookkeeper vs Controller: When to Upgrade from a Bookkeeper to a Controller?

Why the Bookkeeping vs Controller Decision Matters For many small business owners, bookkeeping is the first step toward building financial structure. A good bookkeeper keeps transactions organized, reconciles accounts, and helps ensure the books stay current. But as a business...

EBITDA Add-Backs Explained

Understanding EBITDA Add-Backs EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a common metric investors and lenders use to evaluate a company’s operating performance. However, EBITDA alone doesn’t always tell the full story. This is where EBITDA add-backs come...

Best Practices to Increase Business Credit Lines (From a CFO Perspective)

Increasing business credit lines is one of the fastest ways a company can fuel growth, smooth cash flow, and prepare for future opportunities. But most business owners approach it from the wrong angle—submitting an application and hoping for approval. From...

Why Your Profit Looks Strong but Your Cash Flow Doesn’t: A CFO Explains Profit vs Cash Flow

If you’re trying to understand profit vs cash flow and why your bank balance looks nothing like your Profit & Loss statement, you’re not alone. Many business owners experience this confusing (and stressful) gap — especially during periods of growth....

How Fractional CFOs and Tax Teams Work Together to Maximize After-Tax Profit

The Overlooked Power of a Unified Financial Strategy Many business owners treat their fractional CFO and tax CPA as separate functions—one focused on operations, the other on compliance. But when your finance and tax teams work together strategically, you unlock...

Client Accounting Services (CAS) vs Traditional Accounting

What Are Client Accounting Services (CAS)? Client Accounting Services (CAS) refer to a modern, outsourced model of accounting where a professional firm manages all—or part—of a company’s finance function. Rather than hiring full-time bookkeepers, controllers, or CFOs, businesses partner with...