PW Associates, CPAs

About PW Associates

About PW Associates

Fractional Accounting, CFO, and Advisory Services for Growing Businesses

PW Associates (PWA) is a Texas-based CPA firm specializing in fractional accounting and CFO services, including Client Accounting Services (CAS), controller oversight, tax preparation, and business advisory. We serve companies across Houston, Dallas–Fort Worth, the entire state of Texas, and nationwide through a virtual model.

 

What We Do

Our clients value a responsive, experienced accounting and finance team that understands the realities of doing business in Texas and the U.S., combined with expertise in modern, cloud-based financial systems. Acting as your outsourced finance department, we provide everything from day-to-day bookkeeping to strategic financial leadership.

Our Core Services:

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Our Team

Our team includes licensed CPAs, experienced controllers, and accounting professionals with decades of combined experience supporting growing businesses across Texas and the United States.




Our Story

From experience to vision

Steve Williams and Michael Parrish founded PW Associates (PWA) in 2017 to bring expert, hands-on accounting and financial leadership to growing businesses without the cost of a full internal finance team. Their combined decades of experience shaped the firm’s focus on fractional accounting, controller oversight, and CFO services.

Steve's Journey

Steve began his career at Price Waterhouse in 1986, where he quickly recognized that many small and mid-sized businesses could benefit from outsourcing accounting and tax functions rather than hiring full internal teams.

After running his own firm and serving as an associate tax partner in Calgary, Canada, he gained extensive experience helping companies navigate complex financial challenges and cross-border issues.

Returning to the U.S., Steve led the Houston office of Hein & Associates, where he connected with Michael and discovered a shared vision for helping businesses grow efficiently.

Michael's Journey

Michael brings over 25 years of experience owning and operating his own tax firm in Kenosha, Wisconsin, combined with leadership experience as a tax manager at Hein & Associates in Dallas.

His deep knowledge of U.S. tax, accounting, and business advisory allows PWA to deliver both tactical and strategic financial solutions for clients.

A Shared Vision

Together, Steve and Michael formed PWA to offer a fractional finance department approach, providing everything from day-to-day bookkeeping to strategic CFO-level guidance. Their goal was simple: give business owners and nonprofit leaders the financial expertise they need, without the cost or complexity of building a full internal finance team.

Our Model

With offices in Dallas and Houston, PWA can meet clients in person, virtually, or on the go. Our Texas roots give us a unique understanding of local business needs, while our virtual capabilities allow us to serve clients nationwide effectively.

Our Values

  • Client Success: We help businesses improve cash flow, operational efficiency, and long-term value.
  • Transparent Communication: Clear, consistent communication is central to how we work.
  • Modern & Secure: Cloud-based systems and strong data protection keep client information safe.
  • Community-Focused: We support businesses that strive to make a positive impact locally and beyond.

The PWA Way
How We Work With Clients

Schedule a Consultation

PWA serves as the outsourced finance department for growth-oriented businesses seeking structured accounting systems, experienced financial leadership, and long-term strategic business guidance—without the cost of a full internal finance team.

Speak with one of our principals and learn how we can meet your financial needs today.

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Careers

We look for talented, motivated professionals with at least four years of experience in accounting, finance, or advisory services. If you take pride and ownership in your work, communicate clearly, and are committed to client success, PWA is a great fit.

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